Lays the hottest potato chips

Hi friends,Lays the hottest potato chips brand in India has announced “Give us your dillicious flavour” campaign. All that the customers have to do is to give their favorite flavour and win fifty lakh rupees and 1 percent of sales from the new flavor.The campaign was inaugurated by Ruchira Jaitly, Vice President Marketing, PepsiCo India (Frito-Lay India division). Speaking during the occasion she said, “Considering the diversity of tastes in our country, the campaign surely will be exciting. Personally, I am keen to see what interesting and innovative flavour ideas India will give us.”This will help Lays plan their next flavour as per the taste of the Indian consumer. The program will be on till May 2010.So who will judge the winners, celebrity chef and anchor NDTV Good Times, Aditya Bal, Anuja Chauhan, author and Executive Creative Director and VP of JWT, and Dr T S R Murali, Director, R&D, PepsiCo India.The entries for the contest can be sent between November 2009 and January 2010. The panel will announce four winning flavors.After this all the four flavors will be launched in the market and the most popular one will be chosen the winner. Whoever gets the largest number of votes will take home Rs 50 lakhs and 1% of the total sales turnover. A commercial featuring Saif Ali Khan is also planned as a promotion for the campaign.